Case study: Resi Capital / Cavatina Holding.
With full respect and appreciation – that’s how we summarize our work with one of the most demanding players in the real estate sector. Resi Capital, part of the Cavatina Holding Group, trusted us with performance marketing in the Meta Ads and Google Ads ecosystems. The outcome? Numbers that speak for themselves.
12,458 leads.
12,458 real, valuable contacts – most of which translated directly into apartment sales and measurable return on investment.
This wasn’t a “reach campaign”. This was communication planned and executed like a surgical operation – precise, dynamic and built on a deep understanding of the real estate market and its rules.
Meta Ads delivered strong presence and trust-building for a brand that speaks the language of the modern investor. Google Ads added a layer of high intent – attracting users ready to buy. Together, we built an ecosystem that didn’t just generate leads but guided users through the entire decision-making path – all the way to the transaction.
We managed five key markets: Wrocław, Katowice, Łódź, Kraków and Bielsko-Biała. Each required a separate media approach, communication tone and operational model. And we – as Lab360 – took care of every detail alongside the client’s marketing team.
The results didn’t “just happen”. They were the outcome of consistency, analytics and a strategy where data, emotion and timing worked in perfect sync.
What changed after September 11, 2025 – the real estate market shake-up.
After September 11, the development industry entered a new reality. Not because of the economy, but due to system-level changes in marketing consent, privacy policies and GDPR.
New cookie and data-processing regulations in Meta Ads and Google Ads limited targeting and remarketing capabilities. Developers relying on lead generation suddenly had to pause campaigns to adjust to the new rules.
Forms stopped generating full-consent leads, and ad systems required implementation of the new compliance model (Consent Mode v2). As a result, many contracts – including ours with Cavatina Holding – were temporarily suspended. Not due to performance issues, but due to the technical inability to continue campaigns in full compliance with the new framework.
At Lab360 we were ready for complications. We built a plan covering UGC, review strategies, a new consent system, CRM integration and communication automation. However, due to internal procedural changes at Group level, the project wasn’t implemented correctly – which paused the contract.
How to stay effective today – despite new regulations.
In recent months, many developers still struggle with the same issue: broken consent systems and lost measurement capabilities. Below are key principles that help regain control over data and campaign effectiveness.
1. Implement and correctly configure Cookiebot or any CMP.
It must load before all analytics tags.
Each cookie category needs its own ID and message.
User consent must be passed to Google Tag Manager in real time.
2. Activate Consent Mode v2.
Essential for compliant performance measurement.
It sends consent signals without revealing user data, enabling continued optimization.
It must be implemented across both the main site and all landings.
3. Integrate with CRM and verify the full data path.
Each lead must carry UTM and campaign ID.
CRM must store data only from users with full marketing consent.
A six-month auto-clean of inactive contacts is a best practice.
4. Build zero-party data as your own resource.
Voluntary data from users (preferences, quizzes, surveys) is now marketing gold.
It allows compliant remarketing, independent of Meta and Google.
5. Test new channels and formats.
Video campaigns, UGC, organic content and storytelling bring significantly more value than classic lead ads.
Short-form video, local influencers and engaging blogs outperform traditional formats.
Lab360 – the creative engine for brands that play seriously.
For 12 years we’ve built brand strategies, performance campaigns and creative ecosystems for major developers in Poland. We combine analytics, creativity and technology to deliver results even when the market changes the rules.
Our work covers:
brand communication and positioning strategies,
full performance campaigns (Meta, Google, LinkedIn, YouTube),
creative and content support – from KV to 3D and storytelling video,
development of investment websites and full digital operations,
UGC, automation and zero-party-data frameworks.
We work for brands that shape cities, transform urban space and raise industry standards. And we build their communication – from foundation to rooftop.
Resi Capital and Cavatina Holding proved that vision, trust and precise digital strategy can drive real sales. And we proved that Lab360 doesn’t serve average – even when the rules of the game shift. For that, we thank you.
Lab360 – for 12 years helping real estate brands grow faster, speak louder and sell more.
We’d be happy to build your success story too: https://lab360.com.pl/wypelnij-brief/
