At Laboratorium Strategii Marketingowych 360 (Lab360), we blend creativity with a massive dose of energy. Our team is a powerful mix of strategy, analytics, design, and programming—passionate professionals dedicated to crafting unique marketing strategies. We don’t believe in cookie-cutter solutions; every campaign is an individually tailored process engineered to drive your brand to the top. With us, you won’t just hit your targets—you’ll find partners for the long haul. Come on in, get to know us, and stay a while!
Mission: Our mission is to engineer innovative, highly effective creative solutions that empower our clients to build strong, recognizable brands while delivering exceptional value to their audiences.
Vision: We strive to be a frontrunner among creative agencies, pioneering unique communication and visual strategies that outpace trends and define the future of the industry.
Big Idea: “We don’t serve mediocrity”
What does that actually mean? Our Big Idea defines how we approach our work and rethink marketing. The phrase “we don’t serve mediocrity” captures our ambition, creativity, and relentless drive for perfection. At Lab360, we believe marketing isn’t just a trade—it’s an art form, where every project is an opportunity to create something extraordinary.
For us, mediocrity is an enemy we actively steer clear of. We don’t follow well-worn paths or repeat old formulas. Every brief is a challenge that demands innovative thinking and stepping outside our comfort zone. That’s why we only serve up the best on your plate—campaigns that spark emotion, command attention, and deliver unexpected results.
Our work is a far cry from marketing fast food; it consists of carefully crafted dishes that delight with quality and flavor. The Lab360 team obsesses over every single detail—from the initial concept, through strategy, to flawless execution—because we know that the devil is in the details, and success belongs to the bold.
Our Big Idea carries a clear message: partnering with us guarantees originality, quality, and high performance. We don’t shy away from challenges; on the contrary, we welcome them as opportunities to serve something absolutely spectacular. To us, marketing is the art of inspiring, engaging, and writing stories that stick with audiences for a long time.
Brand Archetype: The Creator The Creator archetype perfectly mirrors our workflow and project philosophy. We thrive on creating something entirely new, setting new directions, and deploying innovative solutions. True to the Creator spirit, we believe every project holds the potential to become something extraordinary that reshapes how a brand is perceived. We find true satisfaction in generating value that inspires, engages, and builds lasting relationships with our clients’ audiences.
A Creator never settles for standard templates—they explore new avenues, experiment, and build from the ground up. This archetype enables us to push past the boundaries of conventional marketing and deliver campaigns that truly stand out from the crowd.
Meet the Lab360 Crew
Lab360 is more than just a creative agency; we are a tight-knit team of passionate experts who have spent over 12 years bringing projects to life with sharp minds and big smiles. Our agency in Wrocław is much more than a typical office—it’s a launchpad where exceptional ideas are born and take real shape. We want every collaboration to be rooted in a genuine understanding of our clients’ needs and the creation of solutions that actually deliver results.
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Bartosz Lenert – Commander-in-Chief & Strategy Master Bartosz is our leader, but also a specialist in turning wild ideas into major successes. His ability to connect clients with the perfect strategy is a genuine superpower. For years, Bartosz has been designing action plans that surprise with their freshness and effectiveness. It’s often said that he knows the answer before you even have time to ask the question.
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Karolina Lenert – Head of Creative, Master of Control & Strategy Co-Pilot Karolina is our artistic soul, bringing a powerful mix of strategy and conceptual thinking. She makes sure everything is flawless visually and keeps projects moving forward smoothly. She oversees Rafał, our front-end specialist, and Cezary, our back-end guru. Thanks to her, code and design meet in perfect harmony.
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Jarek & His Team (Paulina, Kamil, and Julia) – Our Seniors They expertly and passionately manage digital channels like Meta, Google, and everything else in the digital landscape. Their effectiveness comes from a sharp combination of analytics and a deep dive into data. Thanks to their backing, our performance campaigns run flawlessly and land exactly where they need to be.
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Dawid Zych & Piotrek – Visualization & AI Wizards Dawid is a magician who turns abstract concepts into stunning visuals that deliver that ultimate “WOW” effect. The videos, animations, and visualizations he creates never fail to impress both us and our clients. Thanks to him, our projects are presented in an incredibly attractive way.
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Paweł Charzewski, Martyna, Paweł Ławniczak, Norbert, Rafał, and Czarek – Special Ops Web Development Experts The guys back us up heavily in the web development department. Their support allows us to operate seamlessly even on the most complex, high-spec projects. In short: our front-end and back-end masters!
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Janek – SEO / GEO Master Janek is an absolute legend in our industry. Thanks to him, our projects are not just highly visible but ranked with maximum efficiency. We’ve been collaborating for years, and his contribution to our SEO campaigns is invaluable.
A Family Atmosphere – Our Proudest Achievement
Though our roles differ, we share one common bond: a passion for creation and a collaborative spirit that makes every task a pleasure. At Lab360, we have a true family vibe. We laugh together, tackle problems together, and celebrate wins together.
Over the course of 12+ years, we’ve built something truly special. Every project, campaign, post, or strategy is the result of teamwork and a level of commitment that shines through everything we do. For us, marketing isn’t just a job—it’s a way of life. And that’s exactly why Lab360 is the place where great ideas meet exceptional people.
We don’t do “pretty campaigns.” We do things people talk about.
Drop by and see for yourself how we build strategies that work damn well.
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We don’t copy ideas—we create originals.
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We don’t imitate—we get imitated.
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We don’t chase virals—we build them, pixel by pixel, emotion by emotion, strategy by strategy.
Lab360 isn’t just another agency with a “campaign idea.” It’s a concept laboratory—a space where ideas are born to trigger a massive reaction.
From initial concept to final execution, every single one of our campaigns shares a common denominator: it works because it has purpose, logic, and character.
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We don’t just run campaigns. We trigger a domino effect.
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We don’t just design logos. We build identities.
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We don’t just manage brands. We ignite them—in a way that makes people want to be a part of them.
Introducing Our Consortium: Next Steps, Next Targets.
Four Competences. One Impact.
Lab360 + SmoothAds Studio + Design Partners + Upbrand
This isn’t just a collaboration. It’s a system. We fuse strategy, creative, technology, and performance into a single, unified model that eliminates chaos and starts driving serious results.
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Lab360 drives the direction. We create the brand strategy, the big idea, and communication that makes sense and sells.
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SmoothAds delivers the impact. They run the campaigns, optimize performance, and turn traffic into real, bottom-line results.
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Design Partners & Upbrand build the technological foundation. They handle UX design and deploy websites and systems that don’t just look great—they convert.
The Result?
A seamless ecosystem where everything works in unison: from the initial spark of an idea, through the user experience, all the way to the final sale.
No accidents. No guessing games. No burning through budgets. This is marketing finally working exactly the way it’s supposed to.
