FAQ

Do not be afraid to ask quastions. If You dont know, how to set up remarketing tag or You have a problem with granting access to facebook panel. Here you can find the right path, whitch allow to to access all the problematic quastions and information you need. All the answears You can find here.

Google Marchant Center – Create a feed

To upload your product data in Google Merchant Center, you’ll first need to create a feed to which you can submit your data. This step is required for any new feed, and once a feed is registered, you can update the existing feed without having to register it again.

Create a primary feed

A primary feed is the central data source that Merchant Center uses to access and display your product data. Learn more about feeds. Use primary feeds to add or remove product data, set language and country targeting, and set feed rules for your product data. Primary feeds are the only feed type that can add or remove products. Note: If you are submitting separate primary feeds for online and local ads and/or listings, make sure that you aren’t submitting the same products in both feeds. Google recommends submitting all of your products in a single primary feed. If you need to exclude products, use the excluded_destination attribute.

Instructions

Go to the “Feeds” section under “Products” in Merchant Center. Click the plus button + in the primary feed section. Then, follow the prompts and enter these pieces of information:
  • Country of sale: The country of sale is the main country in which products from this feed are sold. Product data in this feed must meet the requirements for the country you submit, including the feed specifications and policies. You can add additional countries for Shopping ads when you select destinations during the feed creation process.
  • Language: The language in which your product data is written. Learn more about using the right language and currency
  • Destination: Choose one or many feed destinations in Merchant Center to allow you to determine which Google features can use the items in your data feed. Learn more about multiple destinations
  • Primary feed name: Enter a descriptive name that helps you identify the primary feed. The feed name doesn’t need to match the name of the file you’re submitting.You can change the feed name later by editing your primary feed settings.
  • Input method: Select the one that fits your needs best:
  • Google Sheets: You can upload your data using a generated Google Sheets template, or with an existing Google Sheet with your product data. Learn more about Google Sheets
  • Scheduled fetch: Google can fetch your feed directly from your server.
  • Upload: Upload files directly to Merchant Center via SFTP, FTP, Google Cloud Storage, or manually.
  • Website crawl: If there are no feeds currently in your account, and you have the appropriate structured data on your website, Google can crawl your website to retrieve your product data. Learn more about how to use automated feeds to build your product data
  • File name: Depending on what input method you select, you may be prompted to enter the name of the file you’ll be submitting. This name should exactly match the name of the file you created and include a valid extension.

After you have provided the information and clicked Continue, you can view and manage your newly created primary feed in the “Feeds” section of your Merchant Center account. To manually fetch or upload a feed, click on the 3-dot icon in the “Processing” tab of your feed and select your upload preference from the dropdown.

The source and more information about Feed you can find here: Support Google

Urchin Tracking Module

UTM, and more specifically the Urchin Tracking Module, are parameters that we “add” to the standard URL, which allows us to track traffic from individual sources and group them by Google Analytics in reports. Which improves our analytical work, and the conversions will be assigned to specific activities created by us. This makes our work more precise and improves the reading of traffic analysis on a given website.

UTMs, consisting of several important elements, can be distinguished here:

  • Source – i.e. Google or Instagram. It is also worth emphasizing that this is the only mandatory UTM parameter,
  • Medium – cpc, email, we identify paid or free traffic here,
  • Campaign – designation of a specific campaign, e.g. Valentine’s Day promotion,
  • Term – keyword tagging
  • Content – designation of a specific campaign, when I have created more of them, it will allow us to find the designation easier in them,
    In our activities, we often use the designation L360 in the UTM link, then we have in black and white that the traffic comes from our campaigns.

Add an Admin access: Linkedin

Super Admins on a Showcase Page can add additional Page and Paid Media Admins. Super Admins of the parent Page won’t be automatically granted Admin access to affiliated Showcase Pages (newly created and existing).

To add an Admin to your Showcase Page:

  1. Access your Page Super Admin View.
  2. Click the Admin tools dropdown at the top of the page and select Manage Admins.
  3. Click the Page Admins or Paid Media Admins tab.
  4. Click the Add Admin button.
  5. Type the name of the member, associated employee, or advertiser you’d like to add in the Search for a member… text field.
  6. Click the member’s name from the menu that appears.
  7. Select the correct Admin role.
    • Only one Page Admin role can be granted per person, but more than one Paid Media Admin role can be granted. Paid Media Admin roles can be granted without an associated Campaign Manager ads account.
  8. Click the Save button.

To edit an Admin role:

  1. Access your Page Super Admin View.
  2. Click the Admin tools dropdown at the top of the page and select Manage Admins.
  3. Click the Page Admins or Paid Media Admins tab.
  4. Click the Edit icon to the right of the Admin’s name.
  5. Select the new role.
  6. Click the Save changes button.

To remove an Admin:

  1. Access your Page Super Admin View.
  2. Click the Admin tools dropdown at the top of the page and select Manage Admins.
  3. Click the Delete icon to the right of the Admin’s name.
  4. Click the Remove button.

Global Site Tag

Basic instructions

  1. If you have not already done so, create a Google Analytics property for each website you want to collect data from.
    Creating a property generates a unique Tracking ID and a global site tag that includes the Tracking ID for that property. See the following section for information about finding your Tracking ID and global site tag.
  2. Copy and paste the global site tag right after the opening <head> tag on each webpage you want to measure.

Find your Tracking ID and global site tag

  1. Sign in to your Analytics account.
  2. Click Admin.
  3. Select an account from the menu in the ACCOUNT column.
  4. Select a property from the menu in the PROPERTY column.
  5. Under PROPERTY, click Tracking Info > Tracking Code.
    Your Tracking ID is displayed at the top of the page.
    Your global site tag is displayed farther down the page in a text box under Website Tracking > Global Site Tag (gtag.js)

The global site tag

The global site tag is several lines of code that you need to paste into each webpage you want to measure:

<!– Global Site Tag (gtag.js) – Google Analytics –>

… (several lines of code) …

</script>

To add the global site tag to your webpages:

  1. Copy the entire contents of the text box.
  2. Paste it immediately after the <head> tag on each page of your site.

Verify that your global site tag is working

To verify that the tag is working, visit your website, and then check the Real-Time reports in Analytics to verify that your visit was registered.You can also use Google Tag Assistant to determine whether your tag is implemented correctly.

The source and more information about Feed you can find here: Support Google

Conversion

An action that’s counted when someone interacts with your ad or free product listing (for example, clicks a text ad or views a video ad) and then takes an action that you’ve defined as valuable to your business, such as an online purchase or a call to your business from a mobile phone.

Conversions are measured with conversion tracking. You can use different tracking processes to measure conversions depending on the action someone takes when they interact with your ad or free listing. Conversions can be tracked across different surfaces (such as mobile or desktop) and may include modeled conversions. Modeled conversions use data that does not identify individual users to estimate conversions that Google is unable to observe directly. This can offer a more complete report of your conversions.

How conversion tracking works

Conversion tracking starts with you creating a conversion action in your Google Ads account. A conversion action is a specific customer activity that is valuable to your business. You can use conversion tracking to track the following kinds of actions:

  • Website actions: Purchases, sign-ups, and other actions that customers complete on your website. Learn more about how Google Ads tracks website conversions.
  • Phone calls: Calls directly from your ads, calls to a phone number on your website, and clicks on a phone number on your mobile website. Learn more about phone call conversion tracking.
  • App installs and in-app actions: Installs of your Android or iOS mobile apps, and purchases or other activity within those apps. Learn more about mobile app conversion tracking.
  • Import: Customer activity that begins online but finishes offline, such as when a customer clicks an ad and submits a contact form online, and later signs a contract in your office. Learn more about offline conversion tracking.
  • Local actions: Actions that are counted whenever people interact with an ad that’s specific to a physical location or store. Learn more about local conversion actions.

The conversion tracking process works a little differently for each conversion source, but for each type besides offline conversions, it tends to fall into one of these categories:

  • You add a conversion tracking tag, or code snippet, to your website or mobile app code. When a customer clicks on your ad from Google Search or selected Google Display Network sites, or when they view your video ad, a temporary cookie is placed on their computer or mobile device. When they complete the action you defined, our system recognizes the cookie (through the code snippet you added), and we record a conversion.
  • Some kinds of conversion tracking don’t require a tag. For example, to track phone calls from call extensions or call-only ads, you use a Google forwarding number to track when the call came from one of your ads, and to track details like call duration, call start and end time, and caller area code. Also, app downloads and in-app purchases from Google Play, and local actions will automatically be recorded as conversions, and no tracking code is needed.

Once you’ve set up conversion tracking, you can see data on conversions for your campaigns, ad groups, ads, and keywords. Viewing this data in your reports can help you understand how your advertising helps you achieve important goals for your business.

The source and more information about Feed you can find here: Support Google

Remarketing Tag

Tag your website for remarketing

For both standard and dynamic remarketing, you’ll tag your website with the Google Ads tag to set up an audience source for your website or apps. The global site tag is a web tagging library for Google’s site measurement, conversion tracking, and remarketing products. It’s a block of code that adds your website visitors to remarketing lists, which will allow you to target your ads to these visitors.

For dynamic remarketing, you’ll also use the event snippets, which passes specific data to Google Ads about your website visitors and the actions they take on your site. This article contains instructions for how to set up remarketing, where to get your remarketing snippets, and how to tag your site for remarketing. You can skip to one of the following sections:

  • Setting up remarketing for the first time with the Google Ads tag
  • Using the Google Analytics tag in place of the Google Ads tag
  • Advanced options

Additionally, learn how to tag your site for dynamic remarketing or how to set up your app for dynamic remarketing.

Instructions

Setting up remarketing for the first time with the Google Ads tag

To set up website remarketing for the first time in Google Ads, you’ll need to add a code snippet to your website: the global site tag and the optional event snippet. Once you’ve installed the global site tag, it will capture information about the pages viewed by your website visitors. This information includes the page URL and title, and is used to create remarketing lists. You must install the global site tag on every page of your website, but you need only one global site tag for each Google Ads account.

Setting up event snippets

The event snippet can be used to pass specific data to Google Ads about your website visitors and the actions they take on your site, such as viewing a product, completing purchases, filling out online forms, and setting up registration. The data passed to the event snippet can be used to create dynamic remarketing lists as well. You can also use the event snippet to measure additional actions that should be counted as dynamic remarketing events. Install this snippet on site pages you’d like to measure, where the event occurs. These events include when a customer makes a purchase on a retail site, or searching for airline tickets on a travel site.Learn more about event parameters for different business types. Please ensure you’re providing users with clear and comprehensive information about data collection, and obtaining consent where legally required.

Create or edit your global site tag and remarketing event snippet

  1. Sign in to Google Ads.
  2. Click on the tools icon Google Ads | tools [Icon] in the upper right and click Audience Manager under the section labeled “Shared library”.
  3. On the left, click Audience sources. This opens a group of sources from which you can create remarketing lists.
  4. In the “Google Ads tag” card, click SET UP TAG.
    • If you’ve already set up a tag, select Edit source from the 3-dot icon 3 dot icon in the upper right of the “Google Ads tag” card. If you’re just getting the code, skip to step 6.
  5. Select which type of data the tag will collect, standard remarketing data or dynamic remarketing data, which includes specific attributes/parameters.
    • You can also choose to include the user ID parameter with the tag. Including the user ID parameter allows you to pass a user ID to the tag for each website visitor, which enables features like cross-device linking.
    • If you select specific attributes or parameters, you can choose the business type that best represents your products and services.
  6. Click CREATE AND CONTINUE.
    • This button will say SAVE AND CONTINUE for an existing tag.
  7. When the installation screen appears, your global site tag and event snippet will be ready for use. You can copy the code, use Tag Manager, download the tag, or email the tag to a web developer.
    • To integrate remarketing into your site, copy the code and paste it between the <head></head> tags of the website.
    • Alert: The event snippet should not be copied and pasted as-is for use on your website. It contains placeholder values that your web developer must dynamically populate when they integrate the snippet code into their web server. Learn how to use event parameters for your business type
    • The global site tag must be added into every page of your site. Whereas the event snippet only needs to be added into the specific pages you want to track for dynamic remarketing events.
    • Note: If you have already set up the global site tag using Display & Video 360, Search Ads 360, Campaign Manager 360, Google Analytics or another Google Ads account, it isn’t necessary to add it to your website again. However, for both conversion tracking and remarketing to work, you’ll be required to add the config command (a piece of code that contains your conversion ID) to every instance of the global site tag right above the </script> end tag. In the following example, “AW-CONVERSION_ID” stands for your account’s conversion ID:

      gtag('config', 'AW-CONVERSION_ID');

      If you have the global site tag implemented from products other than those listed above, it needs to be customized to enable measurement with Google Ads. If you are using the old event snippet, you may be prompted to change to the new event snippet, which is recommended.

      1. Click DONE.
      2. In the following “What’s Next” confirmation screen, click DONE again.
        • Optional: If you previously added the global site tag from another Google product such as Google Analytics, make sure you add the ‘config’ command from the Google Ads tag (highlighted below) to every existing instance of the tag. Note that “AW-123456789” is only an example of an ID. You’ll need to replace this part of the ‘config’ command with your accounts’ conversion ID in the global site tag box.
           <script async src=”https://www.googletagmanager.com/gtag/js?id=AW-123456789″> </script>
          <script>
          window.dataLayer = window.dataLayer | | [ ] ;
          function gtag ( ) {dataLayer.push (arguments ) ; }
          gtag (‘js’ , new Date ( ) ) ;
          gtag (‘config’, ‘AW-123456789’) ;
          </script>

      The source and more information about Feed you can find here: Support Google

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