How do we do it?
4C Analysis – because a brand doesn’t exist in a vacuum. We look at the customer, competition, company, and market context to know exactly where and how to strike.
SWOT, but not from a textbook – we brutally and honestly assess strengths, weaknesses, opportunities, and threats. No illusions, just a solid plan to turn them into an advantage.
Brand Archetype – every brand has a personality. We help define the one that truly resonates with its audience, making communication cohesive and natural.
Consumer Insight – we don’t guess what customers think, we know. We analyze their needs, motivations, fears, and decision-making processes.
Big Idea – a brand without a concept is like an actor without a role. We create strong, unique ideas that drive long-term engagement.
Tone of Voice – we craft a language that attracts, builds emotions, and creates connections.
Target Group & Buying Persona – we precisely define who we are talking to and what action we want them to take.
Brand Mission, Vision & DNA – because a strong brand needs solid foundations for all communication to stand on.
A brand strategy is more than just a plan – it’s the path to becoming a brand that people remember.
Without a strategy? You’re just another business fighting for attention.
With a well-designed strategy? You build a brand with a distinct character, a competitive edge, and customers who keep coming back.
We don’t do things halfway. Lab360 is where brands get strategies that truly deliver.
If you want to be one of them – you know where to find us.
