A brand strategy that makes a difference – at Lab360, we know how to do it.

A strong brand doesn’t happen by accident. A logo, a nice website, and a few social media posts won’t cut it. If you want to be seen, you need a strategy – one that actually works. That’s where I come in. I’m Bartek.

At Lab360, we create strategies that don’t just look good on paper – they deliver real results. It’s a long-term, well-thought-out process that positions your brand on the market, sets its direction, and makes customers feel something more than just momentary interest.

How do we do it?

4C Analysis – because a brand doesn’t exist in a vacuum. We look at the customer, competition, company, and market context to know exactly where and how to strike.

SWOT, but not from a textbook – we brutally and honestly assess strengths, weaknesses, opportunities, and threats. No illusions, just a solid plan to turn them into an advantage.

Brand Archetype – every brand has a personality. We help define the one that truly resonates with its audience, making communication cohesive and natural.

Consumer Insight – we don’t guess what customers think, we know. We analyze their needs, motivations, fears, and decision-making processes.

Big Idea – a brand without a concept is like an actor without a role. We create strong, unique ideas that drive long-term engagement.

Tone of Voice – we craft a language that attracts, builds emotions, and creates connections.

Target Group & Buying Persona – we precisely define who we are talking to and what action we want them to take.

Brand Mission, Vision & DNA – because a strong brand needs solid foundations for all communication to stand on.

A brand strategy is more than just a plan – it’s the path to becoming a brand that people remember.

Without a strategy? You’re just another business fighting for attention.
With a well-designed strategy? You build a brand with a distinct character, a competitive edge, and customers who keep coming back.

We don’t do things halfway. Lab360 is where brands get strategies that truly deliver.

If you want to be one of them – you know where to find us.

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