By Lab360 + Kamera Akcja + SmoothAds (mostly just got in the way) 🙂
Most software houses showcase code. We decided to showcase emotions.
Together with the Sopchy team, we created a video that talks about something far more important than technology. It’s about the responsibility, stress, and pressure that e-commerce store owners face every single day.
Our team at Lab360 (Bartosz and Karolina) was responsible for the core concept, Dawid and Piotr from Kamera Akcjahandled the production and direction, and the whole thing came to life in collaboration with the SmoothAds crew.
This is yet another wild project proving that even the most technical brands can communicate in a way that is engaging, human, and genuinely memorable.
Remember: e-commerce owners don’t buy code. They buy peace of mind, security, and the certainty that when a problem hits, there will be someone on the other end of the line to pick up the phone and take action.
Enjoy the watch!
