We are guilty of organizing awesome and dope SoMe competitions.
Running contests on social media is an effective strategy for engaging your audience and promoting your brand. Here are 30 turbo simple ideas and practices that can help you create an engaging competition on Meta social media (Facebook, Instagram), TikTok, Pinterest… based on best practices and trends:
* “Fill in the blanks” competition – encourages participants to be creative and humorous.
* DIY competition – asking for photos of projects using your products.
* “Tag a friend” competition – increases reach through user interactions.
* Cross-platform competition – promotes your presence on various social media platforms.
* Competition for the best slogan – engages users in creating creative slogans for your brand.
* Using short video forms such as Reels or TikTok to showcase talent or product reviews.
* Theme contests such as “Back to School” and “Wedding Day” engage users in sharing personal stories or photos.
* Art competitions, e.g. the best song, poem, dance or drawing, engaging the community in creative challenges.
* Create a Facebook Live sweepstakes to increase participation and visibility.
* Schedule monthly or weekly giveaways that build anticipation and regular engagement.
* Run event sweepstakes, such as back-to-school season, to reach a specific demographic.
* Daily prize competitions, culminating in a larger live event or grand prize.
* Photo-motivated giveaway where users share photos to win prizes.
* Use Reels or TikTok to create challenges, such as how to best perform a specific task or trick.
* Use AI to personalize competitions, e.g. by creating interactive quizzes or games.
Remember best practices when organizing competitions, such as:
* Clearly define the competition rules, including entry rules, winner selection criteria, and prize information.
* Keep the competition task simple so as not to discourage participants with a high entry threshold.
* Publish the regulations in an easily accessible place, e.g. on the brand’s website or in the Instagram profile bio.
* Promote the competition using paid ads on Facebook and Instagram to reach more people.
* Monitor and verify reports to ensure they comply with policies and do not come from illegal sources.
P.S. give iPhones 🙂 it always works 🙂
