Time for a strategy for the Obiado brand!
Obiado is a modern application designed for catering companies serving educational institutions such as schools, kindergartens, and nurseries.
“Our solution automates and optimizes the processes of ordering, preparing, and delivering meals, supporting suppliers, educational institutions, and parents. With an intuitive interface and advanced features, Obiado streamlines daily operations, minimizes errors, and reduces food waste. Our goal is to provide tools that enhance the efficiency and quality of catering services in the educational sector.”
Here’s a summary of the communication strategy developed for Obiado, created with the best marketing practices in mind and tailored to the unique needs of the educational catering market.
1. The 4C analysis
- Comprehensive assessment of customer needs, competition, communication channels, and cost-effectiveness to align Obiado’s offerings with market demands.
2. Unique value proposition (UVP)
- Obiado is an innovative solution that automates and optimizes catering processes in educational institutions, increasing efficiency and service quality.
3. Tone of voice
- We’ve adopted a professional yet approachable communication style to build trust and emphasize the brand’s modernity and commitment to providing top-quality services.
4. Brand archetype
- Obiado aligns with the “Caregiver” archetype, focusing on supporting clients, delivering reliable solutions, and addressing daily challenges with empathy and dedication.
5. Big idea
- “Obiado – Efficient and Delicious” – A slogan that highlights the app’s dual focus on efficiency and quality.
6. Marketing action phases
- Awareness Building: Informational campaigns in industry publications and on social media.
- Consideration: Demo presentations, case studies, and webinars for potential clients.
- Conversion: Trial offers, promotions, and partnership programs.
- Loyalty and Retention: Loyalty programs, regular updates, and technical support.
- Advocacy: Encouraging satisfied clients to share feedback and recommend Obiado to others.
7. Real-Time marketing
- Rapid response to industry and seasonal events, such as the start of the school year, with tailored communication and special offers.
8. Key activities
- Building brand awareness.
- Educating and engaging customers.
- Strengthening trust and loyalty.
- Personalizing communication.
- Monitoring and analyzing the effectiveness of activities.
Why it works
This comprehensive approach shortens the distance between the application and its users, making the app more accessible and appealing. By focusing on education, engagement, and retention, we ensure that Obiado is not just a tool but a trusted partner for catering companies and educational institutions.
The result? A deliciously effective strategy! ????️
