FMCG & Ice Pops – how online marketing boosts flavor and sales
The FMCG (fast-moving consumer goods) sector has always been full of challenges. On one hand, everyday products need to reach the consumer quickly, and on the other – in the age of the internet, it’s not just about availability but also the impression a brand makes online. And that’s where we come in, Lab360, to add a little… icy freshness!
Recently, we had the pleasure of working with our friend Marcos Bravo’s brand – Moxi Pops – ice pops that are not only delicious but also full of character. And it was our creative agency’s job to make sure their Big Idea didn’t just taste great but also engaged the audience.
How do we do it?
We started by developing the Big Idea – something that defines the entire campaign. Our tagline? “So cool, it’ll melt you!” – because Moxi Pops are more than just ice pops. They’re an experience that brings a smile and delight with every bite. But we didn’t stop there – we created an alternative concept to ensure flexibility and be ready for any potential changes.
Content Creation: Social Media That Tastes Good!
In today’s world, having a great product isn’t enough – you need to know how to talk about it. That’s why we created a series of engaging posts for various platforms:
- Facebook, Instagram, TikTok – here we focused on B2C. We prepared posts full of color, energy, and fun designed not only to engage but to build a community around Moxi Pops. After all, ice pops are about joy, and joy sells best in dynamic, viral content.
- LinkedIn – this B2B-oriented platform allowed us to showcase how Moxi Pops can become the ice hero for businesses. Cooling down business relationships? Quite the opposite! Partnering with us means delivering flavorful solutions that capture attention and are unforgettable.
Eye-Catching Graphics
Every project needs a visual wrapper, and we made sure that Moxi Pops not only taste good but look great too. Our graphics are colorful, energetic, and full of flavor – just like the ice pops themselves.
What’s Next?
The only thing missing now is a small budget for promotion – because we believe these posts, with a bit of support, will gain massive reach. We can’t wait to see the results! We’re confident that what we’ve created with Moxi Pops will become a real hit both online and in freezer aisles.
And remember – if you want to boost your brand in the online world, Lab360 is the partner that knows how to make it happen. Whether it’s ice pops, drinks, or other FMCG products – we know how to create a campaign that not only engages but also sells. Let’s collaborate!
