How do we do it?
4C Analysis – because a brand doesn’t exist in a vacuum. We look at the customer, competition, company, and market context to know exactly where and how to strike.
SWOT, but not from a textbook – we brutally and honestly assess strengths, weaknesses, opportunities, and threats. No illusions, just a solid plan to turn them into an advantage.
Brand Archetype – every brand has a personality. We help define the one that truly resonates with its audience, making communication cohesive and natural.
Consumer Insight – we don’t guess what customers think, we know. We analyze their needs, motivations, fears, and decision-making processes.
Big Idea – a brand without a concept is like an actor without a role. We create strong, unique ideas that drive long-term engagement.
Tone of Voice – we craft a language that attracts, builds emotions, and creates connections.
Target Group & Buying Persona – we precisely define who we are talking to and what action we want them to take.
Brand Mission, Vision & DNA – because a strong brand needs solid foundations for all communication to stand on.
A brand strategy is more than just a plan – it’s the path to becoming a brand that people remember.
Without a strategy? You’re just another business fighting for attention.
With a well-designed strategy? You build a brand with a distinct character, a competitive edge, and customers who keep coming back.
We don’t do things halfway. Lab360 is where brands get strategies that truly deliver.
If you want to be one of them – you know where to find us.
This is where the conversation actually starts to work.
At Lab360, a communication strategy isn’t a PDF report or a deck of pretty slides. It’s a process that pulls your brand into a real game – one filled with emotion, data, risk, and purpose. We don’t copy templates. We don’t say “it’ll be fine.” We design to make things effective, beautiful, and full of character.
Every strategy is born where analytics meets intuition, and data meets emotion. This is where Big Ideas with guts come to life – and where messages are crafted to stay in people’s minds for longer than a 15-second scroll.
For over 12 years, we’ve been building strategies that don’t just sound good – they work. 6,000 campaigns later, we still stand by one rule: we don’t serve mediocrity. We’ve worked with brands in 19 countries – from startups to developers, from healthcare to lifestyle. Each one got more than a document – they got a direction, an identity, and a language that truly resonates.
A communication strategy, the Lab360 way, is a tool that turns chaos into clarity, reveals your brand’s potential, and shows how to speak so people want to listen. It’s the moment your brand starts to breathe.
Lab360 – we leave fingerprints, not traces.
Let’s talk about your brand.
We’ll start with analysis and end with a strategy that actually makes a difference.
