Hey! Today, I’m going to tell you how the brand-building process works from A to Z. Ready? Let’s go!
Tone of Voice Tone of voice, or the voice of your brand. Is it a serious professor discussing discoveries, or a chill surfer who just got back from the waves? The key is to ensure the brand’s tone matches its character and attracts the right audience.
Trends The marketing world changes like a kaleidoscope. TikTok here, AI there. It’s crucial to stay updated and know what’s trending. That’s why we keep an eye on the latest trends and incorporate them into our strategies. Who wants to be passé, right?
Impact Impact, meaning influence. How does your brand change the world? Maybe you plant trees for every pair of shoes sold, or simply make someone smile. Every positive impact you can have on your surroundings counts.
ESP & Reason to Believe ESP (Emotional Selling Proposition) is your unique emotional selling proposition. What sets your brand apart? Then there’s Reason to Believe, which explains why people should believe what you say. Without solid evidence, your ESP is just an empty slogan.
Target Audience Who is your ideal customer? Millennials? Gen Z? Coffee lovers? It’s crucial to know exactly who you’re talking to so you don’t miss the mark.
Consumer Insight What do your customers really want? Maybe they crave convenience, or perhaps they’re looking for luxury? Consumer insight is the key to understanding what drives your audience and how you can meet their expectations.
Big Idea The Big Idea is the heart of your campaign. It’s the grand thought that grabs attention and sticks in people’s minds. Something that makes people say, “Wow!” It could be a bold slogan or an innovative concept that sets you apart from the competition.
Phases Every campaign has its stages. From initial planning, through execution, to analyzing results. It’s important that each phase is well thought out and executed with attention to detail.
Key Visual The Key Visual is the main image of the campaign, designed to catch the eye and convey the essence of the brand. It must be consistent with the tone of voice and the Big Idea. It’s the visual business card of your brand.
Content Content is king! Creating valuable and engaging content is essential. It could be a blog, vlog, social media posts – anything that grabs attention and engages your audience.
SWOT Analysis SWOT – analysis of strengths, weaknesses, opportunities, and threats. Thanks to it, we know what works, what needs improvement, what opportunities we have, and what to watch out for. It’s the foundation of any good strategy.
Crisis Communication Management Even the best-planned campaign can encounter problems. That’s why it’s worth having a plan B, C, and even D in case of a crisis. Quick reaction and transparency are key to coming out of any trouble with your reputation intact.
Action Plan Finally, we have the action plan, a concrete plan of action. Who, what, when, and how to do to make everything go smoothly. Without this, even the best strategy will remain just on paper.
And that’s it! That’s how the brand-building process looks at Lab360. If you have any questions or need help, you know where to find us. See you in the creative world! Grab a bombilla and just relax.
