What will sweep us away in the marketing world? AI teaming up with humans.
Hey, creative minds! 2025 is just around the corner, and at Lab360, we’ve got a sneak peek at the trends that will define this marketing rollercoaster. Modern tools, timeless emotions, and a dose of madness are the recipe for success. Ready? Let’s dive in!
- The return of humanity – emotions vs. AI
AI is a handy assistant, but in 2025, human intelligence (HI) takes the throne again. People are back in the spotlight with their emotions, humor, and gut-driven creativity. “Design carbs” are ruling – warm, nostalgic visuals that feed our emotions. Picture colors as dazzling as glitter on the sea – that’s the new maximalism.
Lesson for brands: Show your authentic, human side – your audience will love it.
- AI as an assistant, not the master
Generative technology? Amazing, but true creativity comes from the mind, not an algorithm. AI is like a kitchen robot: it does what you tell it, but you create the recipes. Even Apple got flak for a campaign suggesting technology “crushes” creativity. Samsung clapped back: “No way, creativity can’t be extinguished!”
Motto for 2025: AI is your wingman, not the star of the show.
- Trends like lightning – stay agile!
Social media trends have a short lifespan – hot today, gone tomorrow. Brands need to be fast but authentic. The 2024 hit was FOOH (Fake Out of Home) – giant 3D displays on streets that disappeared faster than fresh donuts. The key is balancing trends with brand identity.
Pro tip: Make it yours, but always stay true to your style.
- Influencer collectives – the power of teams
Individual influencers? Cool, but 2025 is all about collectives. Cohesive groups of creators work wonders for brands, blending diverse talents and perspectives. The result? Authenticity that wins customers’ hearts. Long-term partnerships are the key to success.
Tip: Find your creative dream team!
- Cross-generational marketing – the age gap is fading
TikTok is breaking stereotypes: grandparents are dancing, kids are learning. Age boundaries? Almost gone. Shared experiences and universal values will shine in 2025. Brands can create campaigns that bridge generations.
Motto: Make something both grandma and the grandkid will love!
How to live:)
2025 is a mix of newness and nostalgia, AI as support, not replacement, and the power of human emotions. At Lab360, we’re already gearing up for creative challenges – because marketing is our everyday passion. Who’s joining the revolution? ????
ps join us for open days – resi capital – wrocław – katowice – kraków – łódź.
