We’re just doing our thing.
For Woosabi, a brand with locations in Poland and Austria, we crafted a comprehensive communication strategy aimed at building a genuine connection with customers and highlighting its unique character. Our focus is on capturing the atmosphere of harmony and relaxation, alongside the quality of healthy, authentic dishes that Woosabi offers at each location.
Our strategy spans both Kraków, Poland, and Innsbruck, Austria, with communication tailored to the local preferences and lifestyles of each city’s clientele. In Poland, we emphasized energy and a bold message that resonates with young professionals, while in Austria, we adopted a subtle tone evoking relaxation after an active day in the mountains. This approach allows Woosabi to be more than just a place to eat—it’s a community that values healthy living and tranquility.
We’ve prepared a full content strategy, and now we’re ready to launch! The upcoming campaign will inspire Woosabi’s guests with creative content, engaging posts, and authentic stories that showcase the brand’s unique atmosphere.
Top 10 best Digital practices for F&B – Trends for 2024
- Authentic Video Content
Short behind-the-scenes videos showing kitchen preparations and daily rituals create a genuine connection with viewers. - Real-Time Marketing
Responding to current events and seasonal flavors catches customers’ attention, making the brand more present and relevant in their lives. - User-Generated Content-Based Social Media Marketing
Encouraging guests to share photos and reviews online builds a credible brand image and boosts engagement. - 360° Photos and Videos
Virtual tours and interior views help customers imagine their visit, influencing their decision to come in. - Local SEO
Optimizing Google My Business profiles and review sites improves visibility in local searches, attracting new customers. - Interactive Instagram and Facebook Stories
Polls, quizzes, and questions in Stories engage viewers, making them feel they can influence and co-create the brand’s offerings. - Personalized Offers
Creating special menus or sets tailored to individual customer preferences, such as vegan, gluten-free, or seasonal options. - Influencer and Micro-Influencer Campaigns
Local influencers sharing authentic experiences at the restaurant attract their loyal followers, strengthening Woosabi’s image. - Digital Loyalty Program
Digitizing loyalty programs with points or exclusive offers for subscribers that make returning rewarding and easy. - Social Listening and Online Review Analysis
Monitoring feedback, ratings, and reviews and responding thoughtfully helps build customer relationships and adapt the menu to customer needs.
Summary
Woosabi is a unique brand that’s about to shine with a new campaign! For us, it’s more than just work—it’s about creating a place that becomes close to customers’ hearts. Join us to see how authenticity, creativity, and engagement translate into brand success!
