Visual Identity. Strategy. Branding. Story. Website. Campaign Execution.
ACE PARK is a new, dynamic brand in the tennis center market, proudly presenting its comprehensive strategy built on cohesive visual identity, carefully thought-out branding, a modern website, and an upcoming marketing campaign. Our goal is to create a place where passion for tennis meets professionalism, offering excellent conditions for play and training for everyone, regardless of age or skill level.
Visual Identity
Visual identity is the foundation on which we build the recognition of the ACE PARK brand. We have developed a cohesive and modern visual identity that reflects our values and aspirations. The ACE PARK logo is a stylized “ACE” symbol, referring to the perfect tennis serve, combined with modern typography for the word “PARK,” suggesting an open, welcoming space. The color scheme – a fresh, dynamic green paired with clean white – symbolizes energy, health, and balance.
The visual identity of ACE PARK includes not only the logo but also guidelines for color usage, typography, promotional materials, and the design principles for physical spaces in our centers. Every element has been carefully designed to create a consistent and easily recognizable impression that builds trust and loyalty among our customers. Visual identity is our way of ensuring that the ACE PARK brand is instantly recognizable wherever it appears.
Strategy and Branding
ACE PARK’s strategy is based on a deep analysis of the market and the needs and expectations of our customers. We have created a communication strategy that precisely defines how, when, and where we should communicate with our audience. We have developed a set of key messages and slogans, such as “Play your passion,” “Serve your best,” “Game on,” “Your passion, our mission,” “Emotions at every step,” “Live with passion, play with emotion,” which capture the essence of what ACE PARK is all about.
Branding at ACE PARK is more than just logos and slogans – it’s a promise we make to our customers. Our brand is synonymous with professionalism, passion, and commitment to the development of tennis. The selection of brand ambassadors, such as Iga Świątek and Hubert Hurkacz, underscores our dedication to promoting a healthy lifestyle and sporting excellence. ACE PARK branding is a comprehensive approach that integrates all aspects of our operations – from marketing communications and space design to customer relations.
Website (www.ACEPARK.pl – launching at 12:00) and Marketing Campaign (launching tomorrow)
In today’s world, online presence is crucial for the success of any brand, which is why we have been working intensively on a modern ACE PARK website. Our site will not only be a place where customers can find all the information about our centers, offers, and events but also a platform that enables easy court booking, signing up for training, and staying updated on news.
The ACE PARK website has been designed with users in mind, featuring an intuitive interface, dynamic content, and responsive design that looks great on any device. It will be a space that not only informs but also inspires and encourages active participation in our centers.
Soon, we will also be launching a comprehensive marketing campaign, covering online activities. The campaign will be conducted on multiple fronts – in social media, search engines, posters, as well as through local events and promotions. Our goal is to reach as wide an audience as possible, build brand awareness, and encourage visits to our tennis centers.
The ACE PARK marketing campaign will focus on emotions, passion, and a healthy lifestyle, which are the essence of our brand. We will promote our offer in a way that inspires action, motivates people to start their tennis journey, and engages the community around our brand.
Welcome to the World, This is ACE PARK
ACE PARK is more than just a tennis center – it’s a space where passion meets professionalism, and every player, regardless of age and skill level, can find their place. With a cohesive visual identity, thoughtful strategy, strong branding, modern website, and effective marketing campaign, ACE PARK is becoming a brand that has a real impact on the development of sports and a healthy lifestyle in Poland. Welcome to the world, this is ACE PARK – a place where the game becomes a passion, and every step on the court leads to new emotions and successes.
We’re proud to share this with you and invite you to our courts in Opole, Legionowo, and Lubin.
