A communication strategy tailored to the needs of your company is an extremely important. Meticulously prepared plan has a huge impact on an effective and properly conducted dialogue with your fans and clients. The basic role of communication is the creation and consolidation of a positive image of your company, products or services provided, both in the Internet space and beyond. Through a detailed analysis of your recipients, an assessment of the market situation, opportunities and threats – you get a package of information from us, based on which we adjust new target groups for you. Then, we jointly define marketing objectives and consistently implement them using of channels or the development of a unique content.
Getting to your potential customers and choosing the right tools and technologies is the basis of a well-conducted and effective campaign. Google Adwords – a search ad, display advertising, product ads based on Google Merchant Center, YouTube ad or Gmail – are perfectly matched technologies to a specific recipient, being the basis for SEM activities.
Programmatic Buying and Multilevel Display are further technological tools that we use to more accurately focus the campaign directly to users. Activities are based on a coherent combination of subject matter, context and behaviors to reach people potentially interested in your product or service. Advertisements on social media are advertising formats displayed in well-chosen social channels with a huge reach (Facebook Ads, Instagram Stories, LinkedIn). We direct advertisements to precisely selected users defined as a target group. In our advertising activities we also use various types of remarketing, i.e. return with an advertising message, which maximizes the sales effect as well as enhances the image and awareness of your brand.
Video is another, extremely important in marketing activities, element of marketing strategy, in which social media dominate. It is a form of communication that strongly affects our/ recipients’ imagination or emotions. Thanks to this method you can show your product, new service or the entire offer in an extraordinary way. An attractively created and presented animation, or video explaining the operation of a service or product, increases interest, and hence, also sales and brand awareness, which will remain in the recipient’s memory for a long time.
The first contact between your company and the customer in most cases is done online. The website is a showcase of your business, and its appearance and functionality will be assessed as first. It is only in the next stage that you will present to your potential client your service, actions and capabilities. A properly constructed website as well as its positioning, is an effective way of acquiring new and maintaining existing customers, building your brand and stabilizing your position on the market. Friendly and easy to use, modern and made at the highest level, constitutes the basis for the company’s activity in the Internet age.
Search Engine Optimization, i.e. optimization of websites, is known to most as SEO. These are all activities aimed at preparing the website and its optimization in order to achieve the highest positions in the organic search results for selected keywords and phrases. This is a guarantee of hitting your website to a wide audience interested in your offer. These activities are aimed at increasing traffic on the website, competing with similar entities, creating a positive image and promoting you as the industry leader. We successfully run „content marketing” for our clients, which means attractive substance for any potential client, but also as an additional, effective way to position your website.
Are you wondering how you can draw in new users to your website? Growth hacking aims to maintain interest in the offer, maximize sales, increase the conversion of purchases, as well as registration, newsletter subscriptions and coverage creation.
The 360 Laboratory is implementing the full advertising strategy in the area of online marketing for BMW’s authorized dealership and service in Długołęka, near Wrocław. The strategy consists of the development, implementation and realisation. The cooperation has been ongoing since 2016. During this time, activities have been successfully implemented are within the scope of: AdWords, SEO, Display Ads, Social Media (Facebook, Instagram, LinkedIn), Live streaming, production of video materials and immediate substantive support related to sales analytics in relation to online activities
On the behalf of BMW Team Sp. z o. o. I recommend cooperation with the company!
It may be hard to imagine a situation in which someone decides to choose a paving stone, a slab on a terrace or a wall to the garden based on a picture posted on the website. However, if we take into account the very fact of searching for solutions, designs and colors available on the market, as well as inspiration for arranging a home or a garden, the Internet is the basis!
Organized together with the Lab 360, the advertising campaign lasting over a quarter, turned out to be a huge success. Based on behavioral targeting and retargeting, it brought measurable benefits to our company. The unit conversion price turned out to be one of the lowest on the market. Lab360 certainly distinguished itself by the effectiveness of advertising and the considerable extent of its network. We are impressed by the reliability of our actions and professional and professional advice.
We have cooperated with the Lab 360 agency on the promotion of our new product, from the very beginning we have noticed a professional approach to topics, and excellent knowledge of the tools. In cooperation, the customer service is always the most important for us – the Lab team cooperates very nicely, thanks to which we successfully completed all the stages of the project with great satisfaction and efficiency. I absolutely recommend them!
A very professional agency. Service at the highest level, huge commitment of consultants, the desire to take the most bizarre challenges, in other words they draw blue triangles in the shape of circles with perpendicular lines using red ink. Nothing is impossible. I recommend it to anyone who wants to carry out a successful and quick campaign.
The best agency in Wrocław; great business partner to build long-term cooperation. I recommend it to anyone who wants to spread the wings of their company in the field of comprehensive marketing campaigns.
An individual approach to the client in a very unusual and unprecedented form. The Lab360 crew does not replicate the usual patterns, breaks all conventions and gives it in a package of humor, joy and fantastic cooperation. I definitely recommend it!!
A super agency, a mega team, innovative and effective tools! I recommend it to everybody!
The cooperation took place at a very high level, using innovative solutions and an innovative approach to the service. An important support for the client is the orientation of the company’s employees in current market trends. Full availability means that cooperation always runs smoothly. In addition, the company’s experience is always finished on time.
The company cares about the best level of services on the market. The presented scope of knowledge gives the client the feeling that he is in good hands.
In the process of creating the concept, as well as at the stage of its implementation, they were constantly open to any changes and suggestions. The laboratory team, thanks to a flexible approach, was able to quickly adapt to the modified or new guidelines of the Dolby Poland marketing team.
The contractor should be praised for the quality of services. The advantage of the company is the pursuit to deliver the highest level of services on the market.
All advertising campaigns, conducted within a similar time, were completed on time and in accordance with the concluded agreements.
The image campaign for the North Fish brand was aimed at the city of Łódź. Lab360’s collaboration and marketing activities included areas such as Social media, Search Network, and behavioral targeting. The campaign conducted by them contributed to the increase of awareness and the image of the North Fish brand among the inhabitants of Łódź. We are satisfied and pleased with the cooperation and we recommend Lab360 as a trustworthy Marketing Agency.
Lab360 with Mr. Bartosz Lenert at the forefront is very professional. Thanks to the complementary consultancy we decide on innovative promotion tools, which leads to the implementation of sales targets. We are very pleased with the cooperation, contacts and time devoted to us in the campaign implementation. The order was realised carefully, in line with our expectations.
Cooperation at all levels takes place at a very high level and the services mentioned above are performed in a very professional manner and with care for high quality.
Lab360 has developed a marketing strategy for us and conducted comprehensive advertising activities on the Internet: a display and social media campaign (facebook, instagram), and adwords on the Google search network. mailings, activities on LinkedIn and positioning (SEO). Lab360 agency has created a virtual reality film for us, a landing page website and numerous advertising creations.